Gail Hopkins, Managing Director
In her twenty years of marketing experience prior to Making It Happen, Gail worked in regional offices and head offices, developing marketing strategies, marketing campaigns and marketing databases, locally and globally. Specialising in channel marketing, Gail has provided strategic and tactical support to channel partners and accepted strategic and tactical support as a channel partner, gaining expertise on both sides of the street. Her areas of responsibility have increased from small sectors of business in small regions of Australia, to marketing monoliths on three continents.
Remarkably consistent, Gail’s beliefs have remained steady throughout all her business incarnations – nurturing and building relationships to increase profitability, implementing productivity improvements to gain additional revenue without incremental headcount and maximising efficiency by devising an effective marketing strategy that encompasses unexpected changes with ease and grace.
Gail’s overriding passion is demand generation — seeking out high-quality business leads with surgical precision. She will do whatever it takes to achieve this for you.
At Make It Happen we believe great creative is a team effort, so we’ve put together a great creative team. Bigger isn’t always better, but sometimes there’s no beating it. We boast a creative team the size of which any full service agency of double our dimensions would envy.
It’s all about problem solving – what are the very best words and images we can use for you and your clients? To arrive at a place where the very best is second nature, the team has more degrees than members, more experience than most and yet retains its child-like sense of wonder at the unveiling of each new concept.
Intellectually curious, they’re all quick studies because there’s nothing older than yesterday’s design concept. Their respective strengths connect with, then bounce off each other – the ideas of each inspiring the others to excel.
Skills. Credentials. Empathy. Reliability. Credibility. Quality. Whether it’s digital design, graphic design, or multimedia production, any creative team worth its salt has to have them all. The really good ones actually make use of them. It’s not just what you have that counts, it’s what you do with it.
We make the complex simple, approachable…and beautiful to behold.
Our small, close-knit Account Management team is all about overachieving. They’re perfectionists and that’s why they’re here, doing what they do. It’s about leveraging our experience to hit your targets, using what’s worked previously to form strategies for the future and a consultative approach that sees us playing a part in your business rather than observing as an outsider.
Make It Happen is built on a foundation of communication and similarly, that’s the basis of our account management strategy. Because we’re a full service agency, our reporting to our clients is extensive; our constant monitoring and feedback mean that you will always know where your campaign’s been, where it’s at now, where it’s headed, what it costs and what it’ll yield.
We encourage our clients to be creative and to think beyond the current campaign, to nurture relationships until they flower and bear fruit and to take their business to places they hadn’t thought they could reach. And then we build on that – by doing it all over again, even better than before.
Not all telemarketers are created equal. Ours listen. That alone sets them above the pack. They’re a diverse group with a wide variety of qualifications, experience and interests…a perfect fit for our equally diverse group of clients. Since not all the best people want to work the longest hours, we encourage part-time work and we’re rewarded with full-on focus and fealty.
Their satisfaction, funnily enough, increases yours. Low staff turnover means our retained knowledge bank effortlessly adds value to every call.
Make It Happen teleservices people are aligned to campaigns according to their own interests and experience, matching their passions with yours.
They’re smart, they’re quick and they think on their feet. Even sitting down, they think on their feet.
Yet the most valuable quality of our team is simply honesty. They listen, diagnose, guide and advise when a solution would benefit a client’s business…but only where there’s a genuine requirement. Which means they get brilliant results and retain their integrity…and so do you.
So no, all telemarketers are not created equal. Ours are more equal than all the others.
To speak to a full service marketing and creative agency that’s the perfect balance of left brain and right brain, contact us
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