Brand, Digital and Creative Services
ASG is an award winning and wholly Australian owned IT business solutions provider, offering IT management and consulting services, business intelligence and thought leadership.
ASG required a creative agency to reinvigorate their brand, without changing the logo. With a small marketing team for internal and external communications we worked together to ensure that all communication touchpoints reflected the updated brand.
WHAT WE DID
We started with the development of a new tagline that would reflect the changing face of IT business solutions and the services provided. The refreshed brand identity was rolled out across all print and digital communications including business stationery, printed marketing collateral, 100+ page website and word & PowerPoint templates.
The feedback on the refreshed brand identity has been positive. Celebrating their 20th year it was essential to keep the internal and external stakeholders engaged.
The website has just been launched and will provide ongoing reinforcement on how far the brand has come.
The development of templates, redesign of diagrams and updated brand identity guidelines will allow ASG to continue to develop their brand in the years ahead.
File under Brand, Digital