B2B Lead Generation Campaign
Tectrade – IT consulting, managed services and technology solution provider specialising in data management.
An IBM Business Partner and data management specialist, Tectrade was already an established technology solution provider across the UK, mainland Europe and Asia. With little visibility in Australia, the company was looking to raise awareness of their data backup solution, with the aim of driving demand.
Our proposal? A multi-touch lead generation campaign to promoting Tectrade’s ability and experience in data backup, protection and management. A lead generation campaign which would effectively cut through in a competitive space.
WHAT WE DID
Wearing our ‘B2B lead generation agency hat’, the MIH team developed a flow to represent the integrated campaign assets. This included a series of eDMs supported by telemarketing touches to build interest and sustain engagement with prospects. A campaign specific landing page provided information on Tectrade’s backup solution, relevant case studies as well as the campaign offer.
File under Demand, IT & Telco