B2B Lead Generation:
Helping you close the deal

With an intrinsic understanding of the B2B decision-making process, we act as an extension of your sales team, working in partnership to achieve a mutual goal of growing your bottom line.

Our proven track record of creating and executing successful B2B lead generation programs for regional and global clients means we know how to effectively reach your key prospects and progress your sales pipeline.

And while we’re always focused on helping your sales team close the deal, we also believe in taking every opportunity to promote your business, enhance your brand, and deliver valuable market insights.

Robust data services ensure valuable time and resources are allocated only to the right contacts – at the right time and with the right messaging – for greater efficiency and maximum ROI delivery.

By building engagement and developing relationships with highly targeted contacts, our B2B lead generation services deliver opportunities that are ready to be converted into revenue.

Take a look at how our successful lead generation programs have boosted sales for our clients.

IBM HANA DM Lead Gen CampaignIBM HANA DM Lead Gen Campaign

In order to generate sales leads for IBM’s HANA solution, Make It Happen developed a creative direct mail piece, followed by highly targeted outbound telemarketing.

B2B Lead Generation
Creative
Tectrade Lead GenerationTectrade Lead Generation

Driving demand for Tectrade’s data backup solution required a multi-touch lead generation campaign that would enable this IBM Business Partner to build interest and awareness.

B2B Lead Generation
Digital Marketing
Lexmark Demand Gen CampaignLexmark Demand Gen Campaign

With a wide range of industry-specific solutions, Lexmark required a multi-channel marketing program that would successfully increase awareness and generate demand.

B2B Content Marketing
B2B Lead Generation
Channel Marketing
Creative
Digital Marketing
Marketing Strategy
CSC Insurance Nurture CampaignCSC Insurance Nurture Campaign

When CSC was looking to target business executives within the insurance sector, we used our content marketing services to develop a targeted nurture campaign.

B2B Content Marketing
B2B Lead Generation
Digital Marketing
To boost your B2B lead generation, contact the B2B marketing agency that converts opportunities into revenue.