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22 Feb 2012
With an ever-increasing number of people using their mobile devices to access information, mobile apps can offer a highly effective way for companies to engage with their audience while promoting their products and services. And when executed and marketed successfully, a mobile app can help position your brand in the right way, attracting valuable attention and interest from your target market. However, essential to the success of a mobile app is careful preparation, adequate research and an appropriate method. To develop a mobile app that achieves the goals of your business, make sure you’ve covered these seven vital areas. READ MORE CATEGORY Creative, Digital Marketing
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14 Feb 2012
The question of whether to focus more on brand development or demand generation has been debated time and time again by businesses seeking to identify the most effective channel for their investment. The lack of a definitive answer suggests that it cannot be a simple case of ‘either/or’, but of finding a solution that incorporates both approaches into a wider B2B lead generation and qualification strategy. However, when faced with the conflicting goals of sales and marketing departments, identifying common ground and shared objectives is often easier said than done. READ MORE CATEGORY Offline Marketing
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9 Feb 2012
With the majority of businesses now having an online presence, disputes over domain names are becoming increasingly common. As website owners attempt to secure the domain names most appropriate for their offering, issues quickly arise when there is competition for particular domains. Even if you have been lucky enough to successfully register your ideal domain name, you may experience problems later on if you find yourself facing the potentially damaging impact of somebody registering a similar domain name to that of your business. READ MORE CATEGORY Digital Marketing
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2 Feb 2012
#1 Tip - Start with quality data
There’s been a distinct shift in marketing focus - from brand awareness to demand generation - in both B2B and direct environments; we’ve read about it and experienced it first-hand through our customers. Bottom line, marketing is expected to bring in leads and generate revenue. And in a difficult economic environment - quickly. READ MORE CATEGORY Offline Marketing
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25 Jan 2012
A well-designed, professional website is essential in effectively marketing your business, no matter what size your organisation. But while we’re all familiar with the finished result, what exactly is involved in the all-important web design process? We’ve asked MIH Creative Director Natalie Brown to share her insights into what goes into creating the perfect website for your business READ MORE CATEGORY Creative
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