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17 May 2012
So you have a brilliant idea. You’ve identified a gap in the market – a product or service that no-one seems be offering. It’s now or never. Time to change your life, time to create a new brand and let people know it exists. But where do you start? Here are the essential first steps to creating your brand. READ MORE CATEGORY Creative, Digital Marketing
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7 May 2012
The advent of online shopping brought about a huge shift in the way retailers provide customer service to digital consumers. In the absence of a bricks-and-mortar store, online retailers are faced with the challenge of maintaining the high standards of service customers expect and deserve, without the opportunity for face-to-face communication or human interaction. So how can businesses keep their online shoppers happy by providing excellent customer service through digital channels? READ MORE CATEGORY Creative, Digital Marketing, make it happen
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27 Apr 2012
Regardless of industry or company size, it seems that businesses everywhere are introducing a company blog to their online marketing strategy. Setting up a blog is one thing, but using it effectively as a platform for communication and customer engagement is quite another. To be successful, your business blog must have a regular stream of fresh, interesting content that drives visitors to your site and persuades them to share the information you provide. READ MORE CATEGORY Digital Marketing, Trends
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20 Apr 2012
There’s a new kid on the social media block – and it’s currently the fastest growing social networking site. Essentially an online pinboard on which users post images they like, Pinterest has already attracted a huge following. Now it’s the turn of businesses to explore how this latest social media craze can provide a platform for brand promotion and customer engagement. If you’re wondering how to incorporate Pinterest into your online marketing strategy, we’ve got ten tips on using Pinterest for business. READ MORE CATEGORY Creative, Digital Marketing, Trends
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13 Apr 2012
What happens when a global company wants to increase demand for a product worldwide? And they need to do this in a highly competitive world market, with reduced marketing budgets while accommodating local market conditions.
The brief includes three requirements: fast to market, cost efficient, maintain strict brand guidelines. READ MORE
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