The pros and cons of parallax scrolling web design

3 May 2017

About 5 or 6 years ago a trend began to step boldly into the web design landscape – the parallax website. This is perhaps more commonly referred to as the scrolling website. Where business pages were previously accessed using clickable ‘tabs’…  Read more



Customer Journeys: Discover what 81% of B2Bs are already doing…

22 March 2017

The process of mapping the customer journey via journey maps is increasingly popular. In a recent Forrester Study, 81% of customer experience professionals have indicated that they are mapping experiences from their customer perspective. …  Read more



Much ado about Ad Blocking How ad blocking is impacting your budget

3 March 2017

One of the hottest topics in digital marketing is the use of Ad Blocking software and the implications for both desktop and mobile users. The affects of ad blocking is wreaking havoc for publishers and marketers right across the board. This new…  Read more



COBRANDING: Tip, Traps and Best Practice

16 February 2017

Make_It_Happen_2017_CoBranding_600x200-v1Otherwise known as a brand partnership, cobranding in the traditional sense is a clever strategy used by a number of businesses to expand market exposure, sales and cash flow. Bringing together two or more products, services or brands, a cobrand…  Read more

Categories: B2B, Brand, Creative, Marketing


Maximise Email Marketing Campaigns: Key Audience Targets for your eDMs

2 December 2016

make_it_happen_emailmarketing_600x200-v1-01“Email marketing today is all about sending well timed and relevant emails to the right people at the right time.”  …  Read more

Categories: Creative, Marketing


Is HTML or Plain Text Better for Email Marketing?

26 September 2016

Make_It_Happen_HTMLvsPlainText_600x200-v1  …  Read more



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