The pros and cons of parallax scrolling web design

3 May 2017

About 5 or 6 years ago a trend began to step boldly into the web design landscape – the parallax website. This is perhaps more commonly referred to as the scrolling website. Where business pages were previously accessed using clickable ‘tabs’…  Read more



ATL, BTL – How has digital blurred the line?

9 March 2017

Above The Line (ATL) and Below The Line (BTL) digital channels are defined within these acronyms that the biggest advertising, marketing and creative agencies have been using for many years (since 1954 to be exact). In this post we ask how have the…  Read more



Much ado about Ad Blocking How ad blocking is impacting your budget

3 March 2017

One of the hottest topics in digital marketing is the use of Ad Blocking software and the implications for both desktop and mobile users. The affects of ad blocking is wreaking havoc for publishers and marketers right across the board. This new…  Read more



Digital & Web Design to bolster Inbound Enquiry

1 February 2017

Make_It_Happen_Web_Design_Inbound_Enquiry_600x200-v2What makes a visitor engage with a page on a website? There are a number of elements that feed into effective web design, but did you know that using some clever design principals could have a big impact on your inbound marketing? Visitors can be…  Read more



Is HTML or Plain Text Better for Email Marketing?

26 September 2016

Make_It_Happen_HTMLvsPlainText_600x200-v1  …  Read more



TAKE ACTION! WHY EXPLAINER VIDEOS WORK FOR B2B MARKETING

23 May 2016

Make_It_Happen_Explainer-Video_for_B2B_600x200If you’re not familiar with explainer videos, they are those short, succinct videos - about 30-90s seconds in length - that have begun to pop up on company websites, in emails and in social media. An effective way to promote a brand, explainer…  Read more



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