The Customer Journey: Win + Serve + Retain Key Customers

31 March 2017

A customer journey map helps you step into your customer’s shoes and see your business from their vantage point. When you are able to win and retain key customers throughout the years, despite your complicated internal silos, you begin to…  Read more

Categories: Uncategorized


SALES: To outsource or keep in-house? We ask the question.

23 February 2017

Make_It_Happen_2017_SALES_Outsource_or_Inhouse_600x200-v2In business when you’re getting started with a shoe string budget, then beginning to build sales momentum, and expect further sales opportunities; you’re often faced with the question around resourcing.  Hire or outsource? Inside sales teams are…  Read more



Why are brand guidelines important to your business?

7 November 2016

make_it_happen_brandingguidelines_600x200-v1Every company and organisation has their own brand. Whether your business is a small to medium sized, or a large well known not-for-profit how your brand looks, feels and talks to your customer matters. …  Read more

Categories: Uncategorized


No Fluff – Real Lead Generation for B2B – New Audiences = New Results

20 April 2016

Make_It_Happen_No_Fluff_Lead_Generation_600x200-v1The success of your marketing will only ever be as good as your access to your target market.  What should you do when the progression of your prospects begins to slow and you notice that your messages are reaching the same people yesterday, as they…  Read more



TRENDWATCH: 5 Marketing Trends that will Shape 2016

13 January 2016

Make_It_Happen_Trends_For_2016_600x200-v1-01YES! Mobile Marketing is Still a Big Deal …  Read more



10 Easy Content Ideas for your next B2B Newsletter or Blog

6 January 2016

Make_It_Happen_Content_Ideas_600x200-v1As we begin the New Year, it can be a challenge to come up with bright new, ideas that will engage with your newsletter subscribers be it monthly, bi-monthly or quarterly. Fantastic software like MailChimp makes it easy enough to turn your latest…  Read more



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