ATL, BTL – How has digital blurred the line?

9 March 2017

Above The Line (ATL) and Below The Line (BTL) digital channels are defined within these acronyms that the biggest advertising, marketing and creative agencies have been using for many years (since 1954 to be exact). In this post we ask how have the…  Read more



Corality Financial Group

25 September 2016

Make_It_Happen_Coralit_5Corality are leading consultants in financial modelling, and help hundreds of clients around the world with investments, financial transactions, strategic planning and operational analysis. Their enviable client base includes industry leaders in the…  Read more



FireEye

25 September 2016

Make_It_Happen_FireEye_1_1FireEye, Inc. is a publicly listed American network security company that provides automated threat forensics and dynamic malware protection against advanced cyber threats, such as advanced persistent threats and spear phishing. …  Read more

Categories: Demand, Digital, Print


MLC Demand Generation Campaign

21 May 2015

logo-mlcFor 128 years MLC has been helping their customers create the best possible future. As National Australia Bank's wealth management partner, MLC are committed to providing investment, superannuation, insurance and financial advice to our corporate,…  Read more



CSG Print & Demand

13 December 2014

Make_It_Happen_CSG_1_1CSG is a publicly listed (ASX:CSV) Australian owned print and communication solution specialist providing high quality solutions since 1988. …  Read more



Kimberly-Clark Professional

13 December 2014

b2b_marketing_agency_mihKimberly-Clark Professional is a global provider of consumable solutions for a healthier, safer and more productive workplaces. …  Read more

Categories: Demand, FMCG & Retail


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