Developing intermediary sales channels can prove hugely beneficial for many businesses, but what steps can you take to ensure you’re getting the most out of your channel marketing?
 
At Make It Happen, we have many years of experience working with businesses to develop sales channels, execute co-marketing campaigns and create channel enablement tools and programs designed to improve channel systems and processes.

We help you achieve better results from your channel marketing by focusing on the following areas:

• In-Channel Communication

We’ll help you facilitate highly effective communication between your brand and your channels. By setting up information-sharing platforms – such as online portals or regular newsletters – you can provide the education and support your channel partners need.

• Templated Co-Marketing Campaigns

Our templated co-marketing campaigns – which enable channel partners to develop their own campaigns by choosing from a set of marketing templates – save you time and money, ensure consistency and are more likely to generate results. Templates include direct mailers, eDMs, telemarketing scripts and landing pages, from which channels can simply select the items appropriate to their campaign.

• Co-Marketing Programs

See improved results with structured co-marketing programs. Designed to deliver information, education resources, best-practice marketing materials and guidelines to your channel partners, they provide encouragement and incentives for a greater chance of success.

• Multi-Partner Demand Generation Campaigns

Few vendors have the resources to manage complex demand generation campaigns with multiple stakeholders in-house. We have the experience and capacity to create, execute and measure multi-geographical, multi-lingual campaigns – with sensitivity to cultural diversity – using multiple tactics over extended periods of time.

• Channel Enablement Tools and Programs

Harnessing technology to automate and streamline channel systems and processes results in greater efficiency, which in turn reduces costs. We have developed a range of customisable tools to suit your brand requirements, including a communication widget designed to push priority information, news and updates to profiled users through a single desktop interface.

• Result Measurement

Effective monitoring and analysis of campaign results is vital to track progress and improve future marketing activities. {in}View from Make It Happen is a total marketing performance management solution designed to track customer, prospect or channel behavior from both online and offline marketing activities across single or multiple marketing campaigns.