Channel Marketing: Stronger ties across
your network

Whether it’s the relationship between your brand promise and your business partner’s value proposition, or the relationship between your customers and your channel, we believe the key to successful channel marketing involves strengthening the ties between every link in the chain.

So what makes us great at channel marketing? With years of experience developing and executing channel marketing strategies, programs and campaigns, our agency has a proven track record of maximising channel performance. How? By increasing partner marketing effectiveness and supplementing finite channel marketing resources to allow more partners to undertake more marketing activities – with minimum intervention and maximum visibility of results.

Check out the proof of our channel marketing capabilities here.

Lexmark Demand Gen CampaignLexmark Demand Gen Campaign

With a wide range of industry-specific solutions, Lexmark required a multi-channel marketing program that would successfully increase awareness and generate demand.

B2B Content Marketing
B2B Lead Generation
Channel Marketing
Creative
Digital Marketing
Marketing Strategy
SAP Marketing Services BureauSAP Marketing Services Bureau

Tasked with increasing partner-led demand generation without adding exponentially to their channel marketing function, we worked with SAP to deliver an alternative.

Channel Marketing
Creative
Digital Marketing
Marketing Strategy
SAP Marketing Planning ToolSAP Marketing Planning Tool

We refreshed this MIH-developed online marketing tool for the global SAP partner community, to reflect a brand refresh and enable mapping of a more complex sales cycle.

Channel Marketing
Schaeffler Club Loyalty ProgramSchaeffler Club Loyalty Program

Aimed at both customers and distributors, we developed this motivating, incentive-based loyalty program to encourage forward planning and forward placement of orders.

Channel Marketing
Creative
Contact us to discover why we’re the full-service agency that can make channel marketing happen for your business.