Client Testimonials
Tifenn Dano, Regional Channel Partner Marketing Manager, SAP APJ
Make It Happen has a rare understanding of the complex end-to-end Channel Marketing process through which software companies are attracting Mid Market demand.
More than a marketing agency, Make It Happen has become a trusted advisor for SAP in Asia Pacific, driving us to succeed with and through our channels, with a unique ability to conceptualise and drive successful regional campaigns.
Karen Jarvis, Software Group Channel Marketing Manager, IBM Aus
In my two years working alongside Make It Happen we have jointly developed and executed over 120 individual and innovative Software Business Partner Campaigns across Australia and New Zealand. Together we generated more than $6 million of pipeline revenue for our Business Partner community.
Make It Happen’s professionalism, marketing strategy development, marketing communications, planning and execution capabilities stretched across myriad marketing communication tactics to produce these results for IBM.
The staff are professional, pleasant and always willing to go the extra mile to get the results we demand from them. Make it Happen’s team includes effective copywriting and creative teams, all with lengthy experience in the IT marketplace, reducing our turnaround time to market.
Their key strengths lie in three areas:
- Developing integrated marketing communication campaigns that have a multi-touch approach and lead to effective IBM Software Solution education / awareness / pipeline building within this particular IT software community.
- Ensuring effective , prompt, professional telemarketing / tele-profiling campaigns that utilise consistent , long term experienced IT staff who easily build rapport with clients using innovative and compelling scripts that drive to a call to action.
- Working efficiently with our Business Partner community to proactively develop compelling campaign concepts/ messaging and offers.
I am very pleased to provide this endorsement for IBM’s preferred Channel Marketing agency, Make it Happen.
SARAH HUSBANDS, Marketing Director, Avaya
Avaya engaged Make it Happen to support a 6 city road-show around Australia and New Zealand. The road-show covered some 1400 registrations with Make it Happen supplying event communications, project management and event support services include tele-boosting, virtual event registration and administration.
Engaging Make it Happen allowed me to focus on delivering the best possible show for our customers knowing that the invitation process and registration handling were being expertly covered.
Make it Happen were professional, timely and accurate and the road-show was a resounding success.
www.avaya.com.au
Tanya Jepson, Marketing & Comms, Schaeffler Australia Pty Ltd
Schaeffler Australia has been working with Make It Happen for the past year. I personally had very high expectations after having worked extensively with agencies in London and other overseas markets.
Following several introductory interviews with a selection of agencies – all of which were of a high calibre – Make It Happen set themselves apart with their creative yet grounded approach to our requirements. Our business lends itself to a more conservative approach and it was important that we found a partner who understood our business framework and values – Make It Happen just gets it!
I have had the pleasure of working closely with MIH on several projects since our first meeting – I find the success lies in MIHs’ ability to draw on their extensive knowledge and experience whilst being committed to understanding our objectives – not only delivering in line with requirements but adding creativity, value and expertise to the solution.
MIH have a customer-driven focus and are dedicated and committed to the overall success of the project – even when we have requested very tight deadlines! Attentive and personable in every respect – I look forward to a continued partnership with MIH.
Tim Cavill, Managing Director – Australasia, Orange Business Services
When we looked at the challenges we faced with our ambitious growth goals in ANZ – we knew that we had to try new things. With our regional marketing team providing marketing communications support we took the bold step of outsourcing our local marketing activities to Make It Happen.
They handle the entire marketing function for Orange Business Services ANZ; we have seen results that go way beyond our expectations.
With on-demand access to Make It Happen’s wide range of skills we are achieving things that were never before possible for us locally. Gail Hopkins, Managing Director of Make It Happen, is a fully-fledged member of our leadership team, providing a vital link between our marketplace and our sales people. She provides strategy, guidance and direction that bring real results.
Focusing single-mindedly on demand generation gives Gail and her team the cut-through Orange needs in a highly competitive market. Every activity is designed to achieve a result and targets are regularly exceeded. Nothing is done without purpose and thought. This is how great businesses are built.
Orange believes that together we can do more. In the case of Make It Happen, make that much, much more. I recommend them unreservedly.
Ian Thomas, Marketing Manager, Tardis Services
Tardis Services wasn’t always a marketing-focussed organisation, but our first engagements with Make It Happen, back in 2005, were so successful and generated so many leads that we were converted.
Tardis Services wasn’t always a marketing-focussed organisation, but our first engagements with Make It Happen, back in 2005, were so successful and generated so many leads that we were converted.
Since then Make It Happen has taken on the role of our virtual marketing department – where we have the ability to choose our marketing agency, we choose Make It Happen. External forces sometimes require us to work with other marketing partners; we always come back to Make It Happen.
They don’t just provide marketing services; their strategy and guidance around all matters marketing have been invaluable in building pipeline for us as a sales-driven organisation. They understand us, they understand our market and they understand that we come to them whenever we need their services – they never force themselves or their ideas onto us.
As a result of working with Make It Happen, we now have a structured communications process with our customers and prospects, we have outstanding material to work with and we know that Make It Happen will nurture our contacts who are not yet ready to buy so that we can focus our sales efforts where they bring us the best returns.
I look forward to continuing our successful partnership with Make It Happen indefinitely.
Stephen Dutton, Group General Manager, Pirtek Fluid Systems Pty Ltd
Pirtek Fluid Systems Pty Ltd has engaged the services of Make It Happen (MIH) over the last 8 years. During this time MIH has undertaken a wide variety of marketing and branding services including but not limited to:
- Creation and production of sales aid literature
- Creation and production of franchise business system overview literature for the purpose of advertising franchises for sale
- Design, development and run telemarketing survey of our marketplace for the purpose of establishing future business planning programs
- Creation, design and production of corporate overview literature
- Creation and development of literature to assist with our international expansion
- Creation of strategy for our 30 year anniversary book highlighting the history of Pirtek
Gail and her team have always provided excellent quality work, on time and very importantly, on budget. MIH also provide clear direction on the strategy they will employ and concisely explain the reasons and benefits for employing these strategies. We always know what we are going to get and how the finished project will look.
We have no hesitation in recommending Make It Happen to any company seeking the services of a trustworthy, honest and creative full marketing services organisation. I would be only to happy to offer further comment directly.

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