Cortell Australia
B2B Lead Generation and Digital


Cortell Australia is a business performance management practice that helps customers improve visibility, transparency, accuracy and efficiency for all aspects of the business performance management cycle.

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BRIEF

Undertaking a co-marketing campaign with IBM into the Higher Education sector, Cortell Australia selected Make It Happen to develop and execute an awareness and demand generation campaign to 200+ selected higher education entities.

 

WHAT WE DID

“Proving a sustainable platform for higher education awareness & demand generation we developed a responsive website, a series of edms and support materials. The creative concept was carried across all assets and will provide a foundation for future higher eductaion resources.
With a geographically dispersed target audience a series of webinars have been developed to allow maximum awareness impact.
Supporting the print & digital assets with highly targeted outbound telemarketing will improve campaign ROI.”

 

 

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File under Demand, Digital, IT & Telco

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