B2B Lead Generation and Digital
Cortell Australia is a business performance management practice that helps customers improve visibility, transparency, accuracy and efficiency for all aspects of the business performance management cycle.
Undertaking a co-marketing campaign with IBM into the Higher Education sector, Cortell Australia selected Make It Happen to develop and execute an awareness and demand generation campaign to 200+ selected higher education entities.
WHAT WE DID
“Proving a sustainable platform for higher education awareness & demand generation we developed a responsive website, a series of edms and support materials. The creative concept was carried across all assets and will provide a foundation for future higher eductaion resources.
With a geographically dispersed target audience a series of webinars have been developed to allow maximum awareness impact.
Supporting the print & digital assets with highly targeted outbound telemarketing will improve campaign ROI.”
File under Demand, Digital, IT & Telco