CSC – Leading global provider of technology-enabled business solutions and services.
Nurture campaign targeting business executives operating within the insurance industry.
How We Made It Happen
• Content strategy
• Content mapping
• Content development
• Web design
• Web copywriting
• Email marketing
• Relationship marketing
Following CSC Connect – a global event for business and technology professionals in the financial services industry – CSC required a nurture campaign to target prospects and customers across key accounts within the insurance sector.
Targeting business executives, the nurture activities needed to position CSC as a thought leader and effectively nurture contacts through the delivery of relevant, high quality content appropriate to their stage in the buying cycle.
With a focus on encouraging interaction and conversation, customer polling questions on key business challenges were incorporated, and a blog was included to provide insightful views and expert opinions on relevant topics.
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