At MIH, we see data as the foundation of every direct marketing activity. From building a robust database of key contacts to in-depth data cleansing and effective profiling of contacts, you need targeted data services that enable your sales team to deliver the right message to the right person, while equipping you with marketing insights that allow you to build highly targeted campaigns.
 
We understand the importance of tailored data services and the difference that having access to the right data can make to your marketing activity. By ensuring your data is accurate and relevant from the start, our data services reduce wasted efforts from your sales team, resulting in greater productivity, more effective message delivery and increased sales conversions.

Our data services include:

• Data Build

By analysing and profiling your target market prior to building your database, we can provide you with detailed insights into your audience, enabling you to tailor your messaging more effectively.

• Data Quality

Inaccurate data results in lower productivity from your sales team and wasted money for your business. Our data services involve:

• Careful checking and formatting of data to prepare it for further processing and analysis.

• Robust contact data validation to establish correct contacts and permissions for contact.

• Identification of EA/PA contacts aligned to key prospect job functions, increasing your sales conversion potential.

• Company stakeholder mapping, providing an even more tailored approach when targeting larger organisations.

• Data Profiling

Our data profiling services provide you with a detailed understanding of your contacts and the factors they are likely to respond to, greatly improving your chance of reaching and influencing key decision makers. Our data profiling services provide:

• Detailed analysis of target market activity, including values, key business drivers, areas and reasons for investing, competitive landscape and defined interest in your offering.

• Profile of contact by company, providing a powerful background for sales.

• A platform for relationship marketing, with the ability to market prior to action and not post-decision.