How Google’s ‘Mobilegeddon’ Affects Your Website

11 May 2015

Make_It_Happen_Mobilegeddon_600x200-v1If you haven’t heard the buzz yet, then it’s time. Google’s latest algorithm update referred to as ‘Mobilegeddon’ is here! Released on April 21st, this latest update could have tremendous potential to affect how your website gets found online if you’re not mobile ready.

What is this Mobilepocalypse?

Essentially this update means that Google now uses mobile friendliness as a ranking signal in search results. Mobile friendly websites will receive boost and those that are not can expect a significant drop in search engine rankings. The global roll out means no business is exempt; the impact is hundreds and thousands of websites online.

In a previous post, we discussed how search engine optimisation is an important consideration in increasing your inbound enquires. Mobile friendliness is now another fundamental factor for SEO going forward with less visits to your website being what is at stake.

What does Google Say?

Moving forward with the knowledge that more people are using mobile devices to do business, the intention is that the user experience will be better for searchers.

“Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.” – Google HQ.

See also: The Rise of Mobile

Is your website mobile friendly?

To check if your site is mobile-friendly, you can examine individual pages with the Mobile-Friendly Test or check the status of your entire site through the Mobile Usability report in Webmaster Tools.

Your site needs to be configured in one of the following ways, in order to be considered mobile friendly:

1. Responsive web design: This is Google’s preferred configuration option. Responsive sites use the same HTML and URL across devices adapting the appropriate display to the user’s device through CSS.
2. Dynamic serving: This entails using the same URL but a different version of HTML to serve different device types.
2. Separate URLs: Known as the ‘mobile site’ this method serves different code to different devices using separate URLs, by employing HTTP redirects.                     – Venture Beat

What to do now?

If your site’s pages aren’t mobile-friendly, there may be a significant decrease in mobile traffic from Google search. But it’s not all over. The next step is to ensure that your website becomes mobile friendly by contacting your web developer, or refreshing your website through a digital agency [like MIH] to ensure it is mobile friendly and responsive. Google assures your good deeds for uses will be rewarded stating:  “have no fear, once your site becomes mobile-friendly, we will automatically re-process (i.e., crawl and index) your pages.” Phew!

As terrifying as it all sounds, getting mobile is something that your business should be doing anyway, especially as UX becomes increasingly important in this digital age. So check the health of your website, and while you’re at it think about your user. Are there things about your site that it’s time to change?

If you’re ready for a re-fresh get in touch with MIH to discuss how your website can be improved – we’re also at hand to help you get mobile responsive.

Categories: Blog, Marketing, Mobile, Trends

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