IBM (STG) – Global technology and consulting firm.
Extension of IBM HANA Global Campaign to generate sales leads for IBM’s HANA solution.
How We Made It Happen
• Graphic design
• Print and collateral
A targeted, creative approach – incorporating the direct mail piece and outbound telemarketing – was needed to communicate both the benefits of the HANA solution, and why prospects should choose IBM for HANA over their competitors.
The messaging on the envelope and cube was supported by a DL insert that provided additional key solution messaging, as well as details of a special offer in which prospects could receive a complimentary copy of the hardcover book, SAP HANA: An Introduction.
Following delivery of the DM, a targeted outbound telemarketing campaign was conducted. In addition to effectively profiling contacts, the telemarketing aimed to achieve one of three objectives: setting up a meeting with an IBM rep, securing an appointment for a demo day, or booking a session for an IBM and SAP HANA Discovery Workshop.
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