Lexmark Demand Generation

A multi-channel marketing program focussed on increased awareness and demand generation for Lexmark solutions in Australia and New Zealand.

Objective

Increased awareness of Lexmark’s solution approach and effective demand generation for their industry solutions. The project was broken down into three parts: first, build a marketing database (CFO and CIO); second, develop the core campaign; third, build a tailored campaign in-a-box for Lexmark’s partners to extend campaign reach.

Results

Lexmark has built the foundation – branding and messaging – for all its industry-based marketing activities in the year ahead and has made campaign assets and online tools available, on-demand – to its channel partners.