There are only so many first pages of Google… How can I improve my website rankings organically?

10 January 2017

How can I improve website rankings organically?

While the game in terms of SEO [Search Engine Optimisation] practice may have toned down in recent years, please don’t think that SEO no longer matters, and that there is nothing you can do to improve where you show up in searches.

So even if you’re sick of hearing about it, have web ‘gurus’ telling you it’s not important or are tirelessly deleting emails from barely registered companies telling you they have all the answers, there’s actually quite a few things you can do today – a DIY of sorts – to improve your ability to rank organically.

What’s does ‘organic’ mean?

SO many buzz phrases and jargons are associated with the SEO world, meta-data, white vs. black and organic. Essentially, organic refers to activities that Google and other popular search engine [Yahoo!/Bing] actually approve of, as it facilitates the categorisation process, making it easier for search engines to understand what your website and associated pages are about. Helping web users to get the most accurate information quicker via search. It’s about helping rather than manipulation the back end of your website with keywords and other SEO principals. Although, when you do it right, you can sway more prospects and ‘searchers’ your way. But having your web-pages show up more regularly for a variety of keywords.

Phew! Moving on from that, here’s a list of 5 handy tips you can look at today to help your site rank better, organically.

1. Please tell us your home page has ALL tags completed

This is SEO 101. Your home page is the most valuable page on your website. Let’s say your website is the flagship store for your brand, and your brand sells sports wear. You need to make sure that at the very basic level your business is registered to the address, and it’s registered as a ‘sports apparel store’. So, at the very basic level you need to ensure you have carefully selected and completed:

  • Your page’s Title Tag <title>
  • Your page’s Meta Description <metadesc>
  • The primary heading for your home page <h1>
  • Make the most of the recommended page structure including and sub-headings <h2>
  • Name your images and links <alt> / <hrefs>
  • Now roll this out for key pages on your website!

There are some basic parameters on how to do this right, to make sure you have the most accurate ground rules it is always best to consult the latest Google Webmaster Guidelines.

2. Carefully select your keyword phrases

Get your team together and brainstorm the 10-20 best keyword phrases that prospective customers might key into Google or other search engines to find you. What is your business known for? What is your niche? Be strategic in your thinking…. The key is to use relevant words that accurately connect to each of your web pages. Think also about other identifying factors such as location and key product lines/campaign causes.

See also: SEO and inbound marketing for B2B and NFP

3. Social Media Matters

Social media signals have fast become a key indicator for SEO. Ensure your brand is building a steady presence across the appropriate social media channels. Sharing engaging content that is picked up by your followers is great, and keyword centric content that gets plenty of clicks, shares and links to your website is the best way to do it.

See also: What are the best social media options for B2B?

4. Diverse, keyword rich content

Statistics show that various content including wiki, local listings, maps, video, news, social media and make for 85% of Google search results (DigitalCurrent) – so combined with the added benefits of building brand presence, achieving thought leadership status and advertising your products – ensuring that your brand is producing and sharing a diverse range of content is a very good thing for SEO. Bonus tip: try to produce pieces that correlate to a keyword phrase that people can search for e.g. producing a video entitled ‘what are the business benefits of (insert product name here)?

5. Mobile ready?

Checking this one is an absolute must! Majority of NFP and B2B (in fact almost every organization for that matter) has this one covered. You can test it now by searching for you company website from a browser on your smart phone. Does you website scale for mobile use? Can you read it and access all the information that is contained on the website? This was one of the biggest penalizing factors in one of the last SEO algorithm updates from Google. User experience is paramount… make sure your website and pages are optimized for mobile. Ask your web team if you are unsure.

See also: How does mobile impact your website?

Keep your eyes peeled for more useful and practical SEO tips in future. Sign up on our website to receive our newsletter and to read our latest blog posts.



Categories: B2B, Marketing, Mobile


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