10 Tips on Using Pinterest for Business

20 April 2012

Using Pinterest For BusinessThere’s a new kid on the social media block – and it’s currently the fastest growing social networking site. Essentially an online pinboard on which users post images they like, Pinterest has already attracted a huge following. Now it’s the…  Read more



Can Global Marketing go Local?

13 April 2012

IBM Global MarketingWhat happens when a global company wants to increase demand for a product worldwide? And they need to do this in a highly competitive world market, with reduced marketing budgets while accommodating local market conditions? …  Read more



Group Buying Websites: A Good Deal for your Business?

11 April 2012

Group Buying Websites: A Good Deal for your Business?Group buying websites such as Groupon, Living Social and Cudo took Australian consumers by storm when they first appeared on the digital scene – and their popularity with bargain-hunting shoppers continues to stand firm. But while there seems to be…  Read more



Changing to Facebook Timeline: How will Facebook’s new format affect your business page?

27 March 2012

Facebook Timeline For Your BusinessWith the introduction of Timeline, Facebook profiles and pages have been given a brand new look, with improved visuals and an array of new features. If you haven’t already made the switch - which up until now has been optional - this Friday (March…  Read more



Becoming Marketing Active: The MIH Guide to Getting Started with Business Marketing – Part 3

14 March 2012

Get started with business marketingIn the first two parts of the MIH guide to becoming marketing active, we looked at the ‘why’ (reasons that drive businesses to start marketing) and the ‘what’ (what you need to know about your audience/competitors/brand before you begin your…  Read more

Categories: B2B, Marketing


Becoming Marketing Active: The MIH Guide to Getting Started with Business Marketing – Part 2

8 March 2012

Getting Started with Business Marketing part 2In the first part of our guide to becoming marketing active, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy…  Read more

Categories: B2B, Marketing


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