Becoming Marketing Active: The MIH Guide to Getting Started with Business Marketing – Part 2

8 March 2012

Getting Started with Business Marketing part 2In the first part of our guide to becoming marketing active, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy…  Read more

Categories: B2B, Marketing


Becoming Marketing Active: The MIH Guide to Getting Started with Business Marketing – Part 1

28 February 2012

Getting Started With Business MarketingCall us biased, but here at Make It Happen we view marketing as a fundamental and indispensable part of any business. From raising awareness to communicating with your audience, taking a targeted and integrated approach to marketing can add…  Read more

Categories: B2B, Marketing


Developing a Mobile App for your Business: The 7 areas you need to consider

22 February 2012

Developing a Mobile App for your BusinessWith an ever-increasing number of people using their mobile devices to access information, mobile apps can offer a highly effective way for companies to engage with their audience while promoting their products and services. And when executed and…  Read more



Brand vs. Demand: Developing B2B lead generation strategies that satisfy sales teams and marketing departments

14 February 2012

Brand vs. Demand: Developing B2B lead generation strategies that satisfy sales teams and marketing departments.The question of whether to focus more on brand development or demand generation has been debated time and time again by businesses seeking to identify the most effective channel for their investment. The lack of a definitive answer suggests that it…  Read more



How to Handle Domain Name Disputes

9 February 2012

How to handle domain name disputesWith the majority of businesses now having an online presence, disputes over domain names are becoming increasingly common. As website owners attempt to secure the domain names most appropriate for their offering, issues quickly arise when there is…  Read more

Categories: Digital Marketing


The importance of accurate data in your B2B marketing campaign

2 February 2012

Accurate data in b2b marketing#1 Tip - Start with quality data …  Read more



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