The Reality of Social Media

1 December 2011

The Reality of Social MediaThe blind acceptance of social media as the must-have for every marketing strategy is up for discussion – at last. An article by Professor Mark Ritson in B&T online http://www.bandt.com.au/news/opinion--social-media---oversold-and-overrated…  Read more



5 tips on improving your email marketing through personalisation

25 November 2011

5 tips on improving your email marketing through personalisationThe pen may be mightier than the sword, but in an age of digital marketing, the email is surely one of the most powerful communication tools in your armoury. However, with consumers receiving a record number of marketing emails every day, how do you…  Read more

Categories: Digital Marketing


Customer Retention: The importance of keeping your clients happy

16 November 2011

Customer Retention: The importance of keeping your clients happyToo often, the lure of gaining new customers distracts us from focussing attention on existing clients. Recently however, periods of economic uncertainty and tighter market conditions have served as timely reminders of the importance of retaining and…  Read more

Categories: Marketing, Trends


Breaking the Hold on Jargon – a Challenge

2 November 2011

Breaking the Hold on JargonArticle by Robyn Price, Copywriter, Make It Happen…  Read more

Categories: Marketing


Ten tips for rebranding or refreshing your brand

26 October 2011

Ten tips for rebranding or refreshing your brandHere at Make It Happen, we like to think of a brand as an asset. Treated with sufficient care and attention, it can bring great value to your business. But left untouched and ignored, your brand – like an asset – will depreciate. …  Read more

Categories: Creative, Marketing


Recruiting channel partners that are best for your business

19 October 2011

Recruiting channel partners that are best for your businessFor many businesses, selling directly may not always be the most effective way for prospects to access products or services. By developing intermediary channels, this accessibility may be improved, as well as providing other benefits, such as…  Read more



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