What makes a successful client/agency relationship? Over a decade of experience working with local, regional and global B2B clients has taught us it’s a combination of inspired creativity, a can-do ethos and measurable ROMI. By fusing creative agency thinking with strategic business brains, we bring just the right mix of each. Because when your business expects you to deliver more for less, you need an agency partner that gets straight to work propelling you towards your goals. One that knows the importance of fast turnaround and a fair price, while understanding every intricacy that makes up the powerful world of B2B marketing.

Creative that fits your business
Working with leading brands is a privilege. And while developing results-focused creative solutions within the confines of exacting corporate identity guidelines isn’t easy, it is inspiring – and we pride ourselves on doing it exceptionally well. A mix of creative innovation, cutting-edge design and goal-driven strategy means our creative expertise works for your business and your bottom line.

Putting you ahead in the digital race
Time-poor and tech-savvy, your prospects are now digital decision-makers, navigating through a maze of online content to seek out the information that ultimately dictates their purchasing choice. Well-executed digital marketing is crucial to ensuring it’s you who’s at the end of that digital decision. Our online experts will guide you through the vast digital jungle.

Content that converts
Content is a powerful thing. It’s the driving force that moves your prospects from awareness to purchase, and is critical to the success of all your marketing activity. Effective content marketing makes the right content available to the right prospect, when they need it and in the format they’re most likely to respond to. Sound like hard work? That’s because it is. Luckily we’re here to make it easy.

Events that bring your brand to life
Attracting the right contacts to your B2B event means putting comprehensive event management at the top of the agenda – not the sandwiches and coffee. Knowing your audience and how to reach them economically, delivering content that inspires action, and engaging the sales team to be ready to follow up are critical to B2B event success. Whoever you’re targeting, we deliver stand-out business events that work hard for your brand.

Transforming opportunities into revenue
Your buyers have changed. They think differently, behave differently, decide differently. Understanding how to tap into these differences and map targeted activity to each stage of the buying cycle is the
key to generating high quality leads for your sales team. As an experienced B2B marketing agency, we know how to convert your prospects into customers – turning opportunities into revenue.

Strengthen your network, amplify your growth
Franchisees, trade partners or resellers – whoever you provide marketing support to, we can help you increase the effectiveness
of your channel. How? By understanding the dynamics of vendor- partner relationships – and knowing that marketing tools, campaigns and assets are only part of what’s needed. Enablement, incentives or something else altogether – over 10 years developing and executing successful channel programs means we know what works.
Very Special Kids Brand + WebsiteVery Special Kids Brand + Website

Our creative team took on the brand refresh of Very Special Kids and redeveloped the website on a WordPress platform.

Digital Marketing
NFP Marketing
The Wunan Foundation Annual ReportThe Wunan Foundation Annual Report

Tasked with designing Wunan’s Annual Report, our creative team took an unconventional approach to produce a report that would engage and inspire Wunan stakeholders.

NFP Marketing
IBM HANA DM Lead Gen CampaignIBM HANA DM Lead Gen Campaign

In order to generate sales leads for IBM’s HANA solution, Make It Happen developed a creative direct mail piece, followed by highly targeted outbound telemarketing.

B2B Lead Generation
ShoreTel Loyalty & Rewards ProgramShoreTel Loyalty & Rewards Program

When ShoreTel needed to improve reseller engagement and drive up sales, we developed a ‘brilliantly simple’ loyalty and rewards program called Propel To Excel.

Channel Marketing
Digital Marketing
Marketing Strategy
To speak to a full service marketing and creative agency that’s the perfect balance of left brain and right brain, contact us