Strategy: Your Marketing DNA

Your marketing strategy forms the foundation of all your marketing pursuits – get it right, and you’ll be equipped with a set of directions that will take you straight to your business goals.

But the route leading to these goals can change over time. That’s why our marketing strategy services involve critical evaluation of your brand and marketing activity – including measuring against your KPIs and tweaking your marketing strategy as appropriate – for a flexible, realistic marketing strategy that fits your brand, based on actual performance.

As an experienced full service marketing agency, we know that your strategy is unique to your business. In fact, we think of it as your marketing DNA.

Sure, your marketing objectives and challenges might be similar to other companies, but we know it’s the differences – the products and services you offer, your approach to your customers and prospects, your values and messaging – that define your brand.

Over the years, we’ve worked with companies of all shapes and sizes, at all different stages of their company life cycle. From small start-ups to major brands, niche local businesses to vast multinationals, channel partners and vendors – the experienced marketing consultants in the Make It Happen marketing agency have consistently developed integrated business strategies that delivered winning results for our clients.

To discover who we’ve helped and how, check out our marketing strategy portfolio.

Autism Spectrum Corporate IdentityAutism Spectrum Corporate Identity

Following a new vision, mission and values statement, Autism Spectrum required a refresh of their corporate identity, involving the design of a new logo.

Creative
Marketing Strategy
NFP Marketing
Novo Nordisk App + MicrositeNovo Nordisk App + Microsite

When Novo Nordisk required a communication tool to provide diabetes sufferers with support and information, our digital team responded with a mobile app and microsite.

Digital Marketing
Marketing Strategy
Lexmark Demand Gen CampaignLexmark Demand Gen Campaign

With a wide range of industry-specific solutions, Lexmark required a multi-channel marketing program that would successfully increase awareness and generate demand.

B2B Content Marketing
B2B Lead Generation
Channel Marketing
Creative
Digital Marketing
Marketing Strategy
IBM HANA Global CampaignIBM HANA Global Campaign

Global marketing goes local. An integrated demand generation campaign helped IBM take their HANA solution to growth markets around the world, consistently and effectively.

Creative
Digital Marketing
Events
Marketing Strategy
For a goal-driven marketing strategy that’s as unique as your brand, contact the full service marketing agency that focuses on your results.