Novo Nordisk: Mobile App + Microsite for Diabetes Support and Reminder Service digital marketingMarketing Strategy

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The Facts:

Client
Novo Nordisk – Healthcare company and world leaders in diabetes care.

Project
Creation of a mobile app and microsite for the Australian and New Zealand markets, designed to support diabetes sufferers with practical information and a convenient reminder service.

Services
Marketing Strategy
Digital Marketing

How We Made It Happen
• Mobile App Design
• Mobile App Development
• iPhone and Android App
• UX design
• Deployment to iTunes and Google Play
• Web Design & Development
• SMS Implementation

The Challenge
Novo Nordisk required a smartphone app and microsite to support diabetes sufferers at risk of severe hypoglycaemia (low blood glucose levels), as well as their family, friends and colleagues.The app would provide practical information on identification, management and prevention of the condition, as well as a convenient reminder service to notify users (and nominated carers) when their insulin kit was due to expire.To cater for users who didn’t own a smartphone (or preferred not to access the tool in this way), a secure microsite was also required to provide the same features as the app.
Operating within the heavily-regulated environment of the pharmaceutical industry, Make It Happen were challenged to produce a publicly available app and microsite which would adhere to strict processes and ensure user confidentiality.

The Solution
The Make It Happen team were involved across the process, from app structure and sitemap creation, to information architecture, and design and development of the app and supporting microsite.A cross-platform application available for both iPhone and Android users, the app incorporated a range of features designed to ensure a secure, functional and comprehensive user experience. These features included:• Expiry date reminder service featuring opt-in push notifications via email and/or SMS
• Registration page to record insulin kit batch number (for expiry date reminder service)
• Informative resources on hypoglycaemia, including practical tips and videos
• Secure log-in page for access to microsite
• GPS location services to find nearest pharmacy

In order to provide detailed reporting and performance measurement, analytics were enabled for both the app and the microsite. In addition, an admin panel was set up to provide activity stats to the client.

The Results
Recently launched, the app and microsite are expected to prove beneficial to diabetes sufferers by providing easy access to practical support and information on hypoglycaemia.