Orange Business Services

With no dedicated in-house marketing resource, the client asked Make It Happen to build market awareness and develop a sales pipeline, through focussed teleservices/telemarketing campaigns.

Objective

To create a comprehensive profile of target market companies – providing the foundation for integrated and targeted marketing activities. Campaigns incorporating teleservices, telemarketing and effective contact profiling were designed to generate sales leads and develop a sales pipeline.

Results

The process was developed into a repeatable, cost-effective, multi-touch approach that has been applied to specific markets and solutions in Australia and New Zealand. The Orange Business Services profile and sales pipeline continue to grow.

Testimonial

“Focusing single-mindedly on demand generation gives Gail and her team the cut-through we need in a highly competitive market. Every activity is designed to achieve a result and targets are regularly exceeded. Nothing is done without purpose and thought. This is how great businesses are built.”
- Tim Cavill, Managing Director – Australasia, Orange Business Services