The Schaeffler marketing team supplement their internal capabilities with specialist skills based on project requirements. This provides them the best of both worlds – core capabilities in-house and access to the right creative skills for the task at hand.

The AIMEX exhibition was critical for Schaeffler Group’s mining business.

AIMEX – Sydney
AIMEX is a leading trade show for the mining sector. A strategic industry for Schaeffler, making the right impression and encouraging stand traffic was essential. Adherence to two strict visual identity requirements (German Pavilion and Schaeffler) added to the project challenge. To increase the attraction for exhibition visitors, we developed an innovative audio visual presentation across a 9-screen ‘wonderwall’.

Showcasing core solutions and industry credibility, the presentation achieved its objective. Additional stand graphics were designed – printed and stenciling – to enhance other walls of the stand. Since AIMEX, the AV presentation has been reused in other mining-related marketing activities.

The Schaeffler stand ticked all the boxes, being well-received by the event organisers and attracting an excellent number of visitors, with qualified opportunities identified for the sector sales team.

Make It Happen has built a partnership with Schaeffler, providing ongoing creative support including graphic design, signage, event materials, interactive multimedia, audiovisual presentations, and a customer loyalty program (covering design, program framework and technical setup).

“Schaeffler Australia has been working with Make It Happen for the past year. I personally had very high expectations after having worked extensively with agencies in London and other overseas markets.
Following several introductory interviews with a selection of agencies – all of which were of a high calibre – Make It Happen set themselves apart with their creative yet grounded approach to our requirements.

Our business lends itself to a more conservative approach and it was important that we found a partner who understood our business framework and values – Make It Happen just gets it!I have had the pleasure of working closely with MIH on several projects since our first meeting – I find the success lies in MIHs’ ability to draw on their extensive knowledge and experience whilst being committed to understanding our objectives – not only delivering in line with requirements but adding creativity, value and expertise to the solution.

MIH have a customer-driven focus and are dedicated and committed to the overall success of the project – even when we have requested very tight deadlines! Attentive and personable in every respect – I look forward to a continued partnership with MIH.”

Tanya Jepson, Marketing & Comms,
 Schaeffler Australia Pty Ltd