SAP Partner Marketing Briefcase

Designing and developing a channel enablement ‘widget’ or application to facilitate real-time, targeted online communication to profiled channel partners.

Objective

To streamline the accessibility of marketing and enablement information, news and updates for SAP’s premium partners globally, as well as provide additional communication channels for SAP executives.

Results

The design and development of a channel enablement tool – “widget” – a secure desktop application facilitating real-time, targeted communication to profiled users – has reduced the time taken to search portals and access information. This tool cuts through email noise and by introducing cutting-edge technology objects, provides an enhanced communication experience for high value channel partners.

Testimonial

“This tool will be an enormous help to us. We know SAP are producing fantastic marketing support tools and campaigns, but it is often difficult to find what we need, when we need it.”
-International Marketing Manager, SAP Partner, Germany