14 November 2014
The web design industry is constantly moving forward. New capabilities in technology give rise to new trends, new consumer expectations and clever new ways of ‘doing it better’. Let’s take a look at 5 must haves for effective web design, taking into account popular analysis of some of the latest trends, eliminating what is beginning to fall behind, and focussing on web design that really works.
1. Responsive web design trumps mobile
Why is this number one? Because the entire world’s gone mobile! As consumers increasingly rely on their mobile devices they expect a fully integrated experience and to interact with websites with ease. Mobile phones continued to dominate in 2014, giving designers the added challenge to deliver a premium interaction across smaller screens. The clear winner in the responsive vs. mobile seems to be a responsive/adaptive design, providing some great examples of ROI.
2. Less text, more visual story-telling
You may have noticed this growing trend, with majority of new websites placing greater emphasis on visual content such as short videos, pictures and interactive functionality. This provides visitors with an immersive, interactive experience. There is a visible move away from heavy text sites, to guide the user with visual storytelling messages paired with targeted minimal content to quickly grab hold of the visiting user. Large pictures that cover the full screen are also popular. For some excellent examples on what’s going on in web design visit the Awwwards ‘Site Of The Day’ gallery.
3. Micro User Experience
User Experience Design is about focusing on the needs of your visitors at every stage of the web design process. Its about creating the best possible experience from an interaction with your website and brand; giving your customers what they want, and something they will enjoy. Many designers are focusing on micro UX which is all about using the small details to enhance the user’s interaction with a website (or app). It’s about making every detail (such as number of clicks, and placement of boxes) count!
4. Embracing flat design & scrolling features
We know that web design is becoming increasingly visual. To maximise how your site transfers to the screen especially with the new Smartphones it’s important to increase the resolution of your designs. Always leading the trend stakes, Apple’s iOS 7 has forged a strong focus on flat user interface. Expect this to spread like wildfire. Scrolling functionality is becoming a preference over clicking as it’s more intuitive, easier to do and also cuts down on load times.
5. Engaging Content Experience
A well-executed content strategy that is ‘on brand’ goes a long way to enhancing the overall impact of the website. Carefully combined with the visual content it created momentum to reach out and grab any visitors to respond in a desired way. A strong call to action and targeted, clever content always goes hand-in-hand with UX, functionality and smart, attractive design.
There are so many elements that go into designing a website that is on brand, attractive, functional and competitive. Talk to MIH today about what changes we can make to re-fresh or re-design a website that will work for your business.