Australian Payments Clearing Association
Strategy, Creative Services and Print
APCA is the self-regulatory body set up by the payments industry to improve the safety, reliability, equity, convenience and efficiency of the Australian payments system.
The 2016 Fraud Report was required prior to a broader brand refresh and was an opportunity to move some of the brand elements ahead whilst not taking the look and feel too far away from existing materials.
The timeliness of the content required a short creative timeline of less than a month from approved concept to final publication.
WHAT WE DID
Our approach was to ensure the content was uncluttered, subtle design elements to compliment the content and where appropriate use infographics to highlight key findings.
Creative elements from previous reports were incorporated and enhanced to ensure consistency of content representation.
We were able to accommodate numerous rounds of content amends and still had the report finalised before the print deadline.
File under Finance & Insurance, Print