The Brief

Established for more than 10 years, Emerald Planet chose to review their brand identity and reinvigorate the brand.

The Approach

We conducted a series of workshops with key stakeholders to understand the business, the aspirations for the short and longer-term future and to clarify the attributes that define the business.

In modernising the existing brand we extended the colour palette (primary & secondary), updated typography, established a style and base of images; updated packaging, signage and product brochures.

The Results

The brand continues to evolve in line with the ongoing changes in energy conservation

www.emeraldplanet.com.au