Digital Demand Generation Campaigns

Headquartered in Walldorf, Germany, with locations in more than 130 countries, SAP SE is the world leader in enterprise software and software-related services.



Make It Happen worked with SAP locally, regionally and globally from 2003 – 2010. We developed and executed hundreds of demand generation campaigns for SAP and SAP business partners.
To extend the marketing support for channel partners we worked with SAP Channel Marketing to develop partner training and enablement programs and tools and numerous templated demand generation programs.



In the 8 years we worked with SAP we designed, developed and executed hundreds of projects. Our creative services including copy writing, art direction, graphic design, digital design & development were orchestrated by our strategy and account management teams. The telemarketing teams were responsible for the development of opportunity identification for SAP and SAP business partners. Make It Happen worked with the SAP Global & Regional teams on a number of key channel partner initiatives. Programs including Fit For Marketing, Marketing Planning Tool and the Marketing Services Bureau were key to the continuing development of partner generated pipeline. Make It Happen’s role was extensive and included strategy, program design/development/execution, program communications , campaign tracking and performance measurement and whatever outbound activity was required to maximise the effectiveness and results of the programs.



The length of the agency relationship and the engagement with global, regional and local marketing stakeholders attests to the contribution Make It Happen made over the 8 years. It was a challenging, inspiring, satisfying, frustrating and interesting time of which we are immensely proud of the outcomes we achieved. Hundreds of campaigns executed, more than $1 billion in opportunity identified and a number of channel programs developed and implements that are considered best practice.

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File under Demand, Digital, IT & Telco


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