AV Cranes
Brand, Website and B2B Lead Generation

Established in 2008, AV Cranes quickly became industry leaders in crane sale and service, renowned for providing businesses across Australia with a wide range of high quality truck mounted and marine cranes for sale, plus first-class crane service to match. AV Cranes was the official representative in Australia of Amco Veba cranes.



As a result of continued growth, the AV Cranes brand identity required a contemporary update, including the design of a new logo to reflect the core elements of the brand. Taking the new brand and creating market support materials. With an extensive selection of truck mounted and marine cranes, accessories and services AV Cranes needed an effective brand strategy to make it easier for customers and prospects to know which product range was best suited to which application.



A fresh corporate identity was carefully designed to represent the ethos, values and characteristics that define AV Cranes. The brand identity demonstrates the core business premise of AV Cranes and the colour palette reinforces the feeling of power, strength and security.The refreshed corporate identity was applied to all marketing materials, including stationery, website, promotional materials, livery, signage and banners.
The AV Cranes responsive website made it easier for customers and prospects to view the product range, understand which crane was best suited to which application through the use of product search functionality (type, weight capacity)



The management of AV Cranes has worked with Make It Happen across a number of businesses from 2002. They trusted us to develop a brand that would reflect them and connect with their market and provide them the bare minimum of marketing support as a basis on which they could build. Keeping the focus on ‘must haves’ and providing small repeatable campaigns allowed them to boost marketing activity when they needed to and back it off when they didn’t have the capacity for additional work. The business has been acquired and the brand continues.

AV_Crane_brand_strategy_logo AV_Crane_brand_strategy_work
Brand_responsive_website Brand_responsive_website Brand_Strategy_AVCrane


Brand_Strategy_brochure_design Brand_Strategy_Sydney

File under Brand, Digital, Industrial & Manufacturing


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