To Give, or Not to Give (and give to what) – The future of NFPS and public donations
14 November 2019
NFPS (Not For Profit Sector), also known as the Community Sector, Third Sector, and Social Sector consists of a variety of organisations which engage in a variety of activities, generally trying to improve health and education, social welfare, or… Read more Categories: Digital Marketing, Not For Profit, Sales
Data Analytics – what is it and how does it apply to marketing?
28 October 2019
This is the third post in our series to get marketing data workable and value adding for your business.
… Read more Categories: B2B, Channel Marketing, Content Marketing, Data, Digital Marketing, Not For Profit
You can’t spell B2B without AI
8 October 2019
As technology advances, so too do the expectations of consumers. We know there’s the technology to show us relevant ads and products. Don’t waste our time showing us the irrelevant stuff!
… Read more Categories: B2B, Digital Marketing, Marketing, Mobile
5 reasons why marketing data is so important – B2Bs and NFPs listen up!
12 September 2019
Mining your data is one of the best ways to strengthen the impact and ROI of marketing campaigns. There is big business for big data, and while most of the world’s leading organisations invest millions of dollars, there’s a lot to be learned for… Read more Categories: B2B, B2B Lead Generation, Channel Marketing, Data, Digital Marketing, Marketing
What do we know about the donor journey?
29 August 2019
This has been a driving question for many non-profit marketers – does the customer journey mapping process apply to donors? Should it?
… Read more Categories: Brand, Channel Marketing, Digital Marketing, Not For Profit, SEO, Social
Social Influencers and B2B: A Match Made In Heaven?
15 August 2019
Influencers are no longer relegated to the realms of B2C and NFP. Here’s what you need to know. Read more Categories: B2B, Brand, Channel Marketing, Content Marketing, Creative, Digital Marketing, Marketing, Social
