Telemarketing data: How valuable is your data after the campaign is run and won?

13 January 2020

Outsourcing all or part of your lead generation campaigns and programs can be highly beneficial for any organisation not in a position to invest the kind of time and resources needed to build a strong sales pipeline. In previous posts, we’ve…  Read more

---

To Give, or Not to Give (and give to what) – The future of NFPS and public donations

14 November 2019

NFPS (Not For Profit Sector), also known as the Community Sector, Third Sector, and Social Sector consists of a variety of organisations which engage in a variety of activities, generally trying to improve health and education, social welfare, or…  Read more

---

Data Analytics – what is it and how does it apply to marketing?

28 October 2019

This is the third post in our series to get marketing data workable and value adding for your business. …  Read more

---

You can’t spell B2B without AI

8 October 2019

As technology advances, so too do the expectations of consumers. We know there’s the technology to show us relevant ads and products. Don’t waste our time showing us the irrelevant stuff! …  Read more

---

5 reasons why marketing data is so important – B2Bs and NFPs listen up!

12 September 2019

Mining your data is one of the best ways to strengthen the impact and ROI of marketing campaigns. There is big business for big data, and while most of the world’s leading organisations invest millions of dollars, there’s a lot to be learned for…  Read more

---

What do we know about the donor journey?

29 August 2019

This has been a driving question for many non-profit marketers – does the customer journey mapping process apply to donors? Should it? …  Read more

---