The buyers’ journey for B2B & B2C is starting to look the same? What are the implications for B2B marketing?
21 November 2017A great whitepaper from BigData and MarketingPro as well as other recent research has piqued our interest on this question. We have already established in previous posts the importance that businesses – particularly B2C businesses – are placing… Read more
10 January 2017While the game in terms of SEO [Search Engine Optimisation] practice may have toned down in recent years, please don’t think that SEO no longer matters, and that there is nothing you can do to improve where you show up in searches. … Read more
2 December 2016“Email marketing today is all about sending well timed and relevant emails to the right people at the right time.” … Read more
22 October 2015As a B2B marketer you want your brand to get noticed, B2B lead generation to improve and ultimately develop stronger business relationships with your customers and prospects. However, sometimes the continuous drive to remain relevant and innovate can… Read more
16 July 2015If you have a digital marketing strategy you will have critically evaluated the role social media should play or your business. Well executed, B2B social media complements your other digital marketing activities improving the quantity and quality of… Read more
9 June 2015For B2B marketers, choosing the right social media platform is absolutely imperative to running a successful social media marketing campaign. There are a number of different networks to leverage, and then you need to consider where your target… Read more