CSG is a publicly listed (ASX:CSV) Australian owned print and communication solution specialist providing high quality solutions since 1988.

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BRIEF

A renewed focus on technology solutions to supplement an extensive print solution portfolio was the impetus for CSG to reinvigorate their brand. Having worked with CSG since 2012 we were entrusted with progressing the brand whilst remaining true to the heritage of the business.

WHAT WE DID

We have executed rolling B2B lead generation campaigns from 2012. When the sales pipeline needs a boost or when new products or services are available the Make It Happen telemarketing team have been engaged.

The creative team have developed an extensive range of print and digital assets to support the CSG internal marketing team since 2012. Most recently MIH has been involved in progressing the existing CSG brand identity so that it accurately reflects the new direction of the company. The creative treatment has been followed through into print and digital projects including the 2015 Annual Report and 60+ page responsive website.

RESULTS

The refreshed brand has been successfully received by customers, stakeholders and staff and the consistency of all brand communications has strengthened CSG’s image. The WordPress developed website has given CSG the ablity to update their content in an easy and reactive manner.

The telemarketing team understand the CSG value proposition and work tirelessly to create new opportunities and sustain existing ones.