Copywriting in the digital world often requires you to think small and not big, tending to be more succinct than traditional copywriting. Web users scan, glance over and quickly decide whether a page has what they are looking for. As such, your digital content needs to be simple, concise, presented such that it captures the attention of the reader and prompts them into taking action.
It’s important to produce digital content that’s designed to give users the same brand experience, however they are accessing it. So we make it our business to find the point of interest and deliver on it.
We aim to strike a balance between writing that ticks all the seo boxes without sacrificing editorial quality. Because web copywriting is such a specialised field, it requires an advanced knowledge and understanding of the nature of search engines, as well as the search habits and behaviour of the online consumer. We write with both search engine optimisation and the reader in mind, producing compelling content that is well received by search engines.
Our services range from comprehensive content strategies to specialised digital content and copywriting projects. We deliver content on brand, on brief and on time, inspired by a profound understanding of how text works online.
SEO and SEM