1 December 2015
By now you should well and truly have dipped your feet, or rather taken the full plunge into the digital marketing world. Thanks to the innovation and ingenuity of marketing research companies, entrepreneurial software developers and tech gurus, there are a plethora of great tools that can really make the difference to maximise your digital marketing efforts, with increasing ease.
We take a look at 5 of the strongest FREE digital marketing tools that you can start using right away!
Hootsuite is THE essential, and most popular tool for social media management from all business areas. Launched back in 2008, this tool is very intuitive, easy to use, and allows marketers to set-up, integrate and schedule timed posts across social media platforms including: Facebook, Twitter, Google+ and LinkedIn. Instagram has also been recently added.
One of the best things about this software is that it allows you to share content across all platforms. It saves time, allowing you to ‘set and forget’ at the start of the week, while your social media audiences continue to receive regular content. The easiest way to explore this app further is to sign up for a free 30-day trial Pro account. There are also a number of easy-to-follow tutorials to follow to show you how to use the platform.
You can sign up for it here.
Mention & Google Alerts
Mention is a great little tool that can help you to track brand names and key phrases and brand names, in real time. This is great because it allows you to monitor what your customers, and potential customers are saying about your products, service, brand and business. You can also set it up to see what’s being said about your competitors. The benefit here is that you can then respond where necessary to promote where the buzz is positive, and protect where the conversation may not be so complimentary.
Similarly, setting up Google Alerts is an incredibly simple method to track media mentions of specific topics. Google searches the web for your pre-selected mentions and then emails you with the links for you to then either discard, follow-up or share online with your social networks. This provides the appearance of your brand keeping up-to-date with the latest, greatest and most relevant events happening in your industry. All you need to get started is a gmail account.
One of the most valuable and free tools available to help you learn about your customers and how they interact with your website Google Analytics is a must have for all businesses. Using Analytics you can track consumer behavior, the most popular routes to finding your website, view volume and website traffic and learn a great deal about what is and isn’t working on your website. Knowledge is power, and a little investment into understanding this tool can go a long way. While most business owners and marketers know about it, not all know how to use it. In future posts we will share some tips and guides to using your account. Again for access, you need gmail.
You can sign up for an Analytics account here.
When you want to communicate via email with your subscribers there is no better way then a fully integrated EDM campaign with a specialised marketing agency! But we know that there are times when you want to communicate something simple in a fast direct way such as an upcoming event, or special offer. Mail Chimp has long been considered the best DIY tool for communicating with your audience. It’s also a great tool that will help you to track the engagement of your communications by collecting data. You can also rest assured that your communications will be received as safe and registered mail, and not wind up wasted in spam folders.
Find out more about Mail Chimp, and sign up for a free account.
Looking around the mediascape, it’s not uncommon to see raw, lengthy and let’s face it rather unsightly URLS prompting people to click and connect. Bit.ly is a fantastic tool that allows you to optimise and shorten your URLS, which is great when letter count matters (as it does with Twitter), also making them more attractive whilst improving click-through rates. But the benefits don’t just stop there. Using a bit.ly URL in your social media posts also allows you to track the performance of your social media; including how many people have viewed and shared your link. This can provide you with marketing insights such as how successful your post or promotion was, and where potential customers might be ‘hanging out’ on social media – allowing your marketing to target better in future.
You can get started using your free bit.ly account here.
There you have it – 5 great tricks of the trade that can help to make your digital marking both easier and smarter. If you’re interested in learning more about all things marketing, including trends and industry insights – you can subscribe to our blog. We look forward to keeping you in the know and the now.