Colby racking and shelving systems have been underpinning supply chains for many of Australia’s leading retailers, wholesalers and manufacturers for over 40 years.

BRIEF

The Dematic marketing team approached Make It Happen to present creative options for a series of print advertisements for the Colby Storage marketing campaign.

WHAT WE DID

The client liked our ideas. Engaged as their marketing agency, we were asked to develop 6 full page print ads. Each ad focused on a different attribute, and – through the use of strong typography – made the product the hero in each. Developing headlines and supporting copy that would tell the Colby story completed the project.