How likely are you to recommend? Is Net Promoter Score the natural (and best) CX metric?

11 December 2018

One of the biggest indications of brand success is customer retention and brand loyalty. Interestingly, marketers and business owners find that loyalty and advocacy can be difficult to measure and the humble NPS (Net Promoter Score) – one so…  Read more

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Brand ambassadors: influencers and spokespeople for B2B and nonprofits

7 December 2018

More than ever, buying decisions are increasingly influenced by social proof. …  Read more

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Should you partner with a local demand agency?

30 November 2018

Over the years we have seen an increasing number of global companies set up small offices in Australia. On the whole, the structure is largely sales driven and teams are often supported by global in-house marketing. …  Read more

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Top 8 marketing influencers shaping the conversation around B2B and NFP

22 November 2018

Much of the conversation around digital marketing and sales is shaped by a string of influencers. With chatter about the ability to influence - we thought now is a good time to share some of the thought leaders and information sources that keep us…  Read more

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What’s going to draw a crowd to your next B2B event?

8 November 2018

 As a B2B lead generation agency, we have witnessed the growing popularity of executive events over the last few years. So much so, we believe it an imperative part of a comprehensive demand generation strategy. Research indicates that executive…  Read more

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5 Tips: Building customer advocacy for your brand

1 November 2018

Our previous in-depth coverage of the customer and donor journey highlights that final goal to attain – even after brand loyalty – is customer advocacy. …  Read more

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