27 March 2019
You want to create a seamless experience for all event prospects. From the first communication point (often the initial invite) you should strive to make booking, ticketing and reservations simple and painless.
Luckily, there are many automation and booking tools that can facilitate this process.
TICKETING YOUR EVENT
It can be a challenge to determine which automation software suits your business.
Using event management software comes in handy when:
- Help sell limited seating – sold as a first come and first served basis
- Assist with ticketing when you team is lean
- Design tickets for co-branding
- Register a large number of tickets
- Process payments and issue invoices
Eventbrite, Eventbee and Bizzaboo are the big three currently making waves. Eventbrite is probably most popular and doesn’t charge if your event is free. Like Bizzaboo, Eventbrite also allows you to set up you own event landing page. Those who sign up for your event provide details essential for lead generation. They also allow your team to customise the event further and add touches such as planned seating.
BOOKINGS VIA YOUR WEBSITE
There is always the option to install an event management system on your company website using a specified landing page. Depending on which CMS system you use, this process can be relatively simple. WordPress users for example have the option to add event booking and registration to your website by installing available plug-ins. It’s worth discussing these options with your developer.
SHOULD YOU CHARGE?
Deciding to charge for a ticketed event can help ease any potential gaps for ROI. Priced and ticketed events tend to work for larger scale events – particularly if your event is showcasing inspiring and interesting content and your guest speakers are very high quality.
EVENT PROSPECTS ARE LEADS
To maximise the prospects of your B2B lead generation you should also factor in a nurture component – additional touches for prospects that are stuck in the lead funnel. Using automation software and Analytics and data from email software, you will be able to track where they might be stuck. People often respond to people. Consider following up by phone those prospects who might need an extra push, by providing information, answering questions or making a special offer.
Many businesses indicate that their greatest barrier to lead generation success involves a lack of resources in their staff, budget, or time. If your team is coming up against these as a barrier to running a targeted event, we can help.