Top 8 marketing influencers shaping the conversation around B2B and NFP

22 November 2018

Much of the conversation around digital marketing and sales is shaped by a string of influencers. With chatter about the ability to influence – we thought now is a good time to share some of the thought leaders and information sources that keep us engaged, informed and inspired. Feel free to comment and share some of your own.


 Who’s at the forefront of B2B Marketing?


B2B Marketing

What: Very helpful with well-researched articles and content. It is also the number one content, events and training resource for B2B marketers. You can sign up for free to have access for a trove of useful resources.


Follow on Twitter: @MarketingB2B

Follow on LinkedIn: Click here to follow


Ann Handley, Chief Content Officer at MarketingProfs 

Who: As the Head of Content at MarketingProfs, Ann directs the flow of ideas that many of us in the marketing world have found insightful.


Follow on Twitter: @MarketingProfs

Follow on LinkedIn: Click here to follow


MarketingProfs, education tools for training and development

What: MarketingProfs provides how-to marketing information and training courses taught by the smart professionals and leaders from all around the world. Covering every facet of the marketing process, there is always something to engage with and learn from.


Follow on LinkedIn: Click here to follow


Who’s the lead on SEO?


Neil Patel

Who: The Wall Street Journal calls him a top influencer on the web, and Forbes says he is one of the top 10 marketers. Recognised as a top 100 entrepreneur under the age of 30 by President Obama, Neil provides engaging videos and regular detailed blog posts that really break down how to build your online web presence.


Follow on Twitter: @neilpatel

Follow on LinkedIn: Click here to follow


The Moz Blog

What: Moz is probably the biggest leading online publication on all things SEO. The Moz Blog is an authority in online marketing and SEO, with lots of interesting topics thrown in to boot. Keep up-to-date on everything as it happens and learn through professional anecdotes from business leaders and experts. There are a number of free SEO tools that you might find useful.


Follow on Twitter: @Moz


Who’s driving the conversation for NFP?


Nonprofit Tech for Good

What: Focusing on issues that impact the community sector, Nonprofit Tech for Good focuses on providing valuable, easy-to-understand information, news, and resources related to nonprofit technology, online communications, and mobile and social fundraising.


Follow on Twitter: @nonprofitorgs

Follow on LinkedIn: Click here to follow


What about sales?


Hubspot Blog – Sales

What: As well as selling products that support the sales process, Hubspot also posts fantastic insights on its targeted blogs for sales and marketing. With 4.5 million monthly viewers, you can expect some excellent resources and the latest in research and trends.


Follow on Twitter: @HubSpot

Follow on LinkedIn: Click here to follow


General all-rounder?


Seth Godin, author, blogger, lecturer and successful entrepreneur

Who: A well respected author of 17 books, Seth Godin has brilliant insights on marketing across the board. And well, we really like his mantra “Make Something Happen.” Subscribe to Seth’s blog for ideas across digital, business and entrepreneurship.


Follow on Twitter: @ThisIsSethsBlog

Follow on LinkedIn: Click here to follow


There are so many excellent sources out there.


Who do you turn to? Who do you recommend?

Comment below and let us know any names or publications we should mention. Sharing what you know is a great way to strengthen quality and creativity across functions and industries. Don’t forget to keep and eye on the Make It Happen blog, where we’ll continue to share the latest on B2B marketing, NFP marketing and how to build sales leads for your business.

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