The ABMDR is a non-profit organisation that manages the processes of recruiting volunteer bone marrow donors, searching and selecting donors for patients in need of transplant and following-up the ABMDR donors post donation.

BRIEF

ABMDR had approval to undertake their first ever donor recruitment campaign. Working in conjunction with key partners they were looking to attract 5000 new registered donors.

WHAT WE DID

With a focus on 18 – 35 year old males we developed a number of potential concepts – and Strength2Give was chosen.

We developed a lock up for the campaign, established brand elements that were applied to key visuals, infographics, website, donor kits and other campaign support materials.

RESULTS

The campaign has just been launched – and we look forward to seeing a big increase in the number of registered donors. With such a demand for donors we know this campaign will save lives.