CITY OF RYDE:
LOVE Macquarie Park


The City of Ryde provides local government services to the suburbs including Ryde, North Ryde, Eastwood and Gladesville and is experiencing significant residential growth.

BRIEF

The Mayor requested a proactive way of highlighting the night time economy of Macquarie Park. The area is undergoing significant residential expansion and needed to showcase the recreation and leisure options available within. More widely regarded as a business hub this was an opportunity to show Macquarie Park in a different light.

WHAT WE DID

The project required a comprehensive audit of the entertainment and lifestyle options available within Macquarie Park. We categorised activities as food & drink; shopping; sport; leisure & recreation, arts & crafts and learning & education. Identifying night accessible activities was a major focus.
After the audit we developed a map of Macquarie Park which provided a quick reference of the area and the location of the activities.
I Love Macquarie Park video was developed to showcase a cross section of activities available including Lane Cove National Park, shopping and socialising with friends.

RESULTS

The video has been used across City of Ryde website and social channels. The map & video have been made available to the businesses within Macquarie Park as a resource for employees and residents.

FireEye_1_1FireEye_1_1
FireEye_1_1FireEye_1_1



File under Digital, Print

Top  



Join the MIH Newsletter

Sign up and we'll bring you the latest on industry trends, news, tips and opinions.

    Name*

    Email*

    Company

    Job Title

    Industry

    Captcha*
      captcha

    I'm most interested in... (tick all that apply):
    BrandDemandDigitalB2B Lead GenerationChannel MarketingNot For Profit


    MIH RESOURCES

    Get the latest B2B, NFP AND MarkEting insights from our complimentary resource library

    BROWSE AWAY