Emerald Planet is an Australian owned manufacturer/distributor of energy efficient technologies with deep expertise in lighting and LED technology.

Since 2006 Emerald Planet has been a leading supplier of energy efficient technologies servicing markets that include general lighting, environmental markets and abatement markets nationally across commercial and residential sectors.

BRIEF

Established for more than 10 years, Emerald Planet were interested to revisit their brand identity and reinvigorate the brand. A highly successful manufacturing and distribution business with very busy executive teams the roll out is ongoing.

WHAT WE DID

We conducted a series of workshops with key stakeholders to understand the business today, the aspirations for the short and longer-term future and to clarify the attributes that define the business.
In modernising the existing brand we extended the colour palette (primary & secondary); aligned colour to product categories, updated typography, established a style and base of images;  updated packaging, signage and brochureware.

RESULTS

The brand continues to evolve in line with the ongoing changes in  energy conservation.