ETC is a leading provider of employment, training and business services. Through their jobactive, Transition to Work and Disability Employment Services contracts, they help people in many different situations to overcome their personal challenges. ETC do this by helping clients gain the skills they need to find sustainable employment. ETC also assist employers in finding people who are the right fit for their business. As a Registered Training Organisation, ETC works closely with employers to develop innovative training programs that meet industry needs.

BRIEF

The inclusion of ETC on a revised Disability Employment Services panel of service providers was the impetus for ETC to engage an agency to develop an overarching campaign concept to increase awareness of the DES services in Northern NSW & South-East QLD.

WHAT WE DID

We developed a campaign build around the premise of ‘WorkABLE’ and ensured that campaign applications were age group and gender relevant. We developed campaign elements that could be used in various ways across the creative applications. The photography was realistic and warm and will enable ETC to update with local photography over the 12 months they expect the campaign to be in market. We provided a comprehensive campaign playbook for their internal team and external agency partners to keep the campaign elements consistent.

RESULTS

This campaign has only been in market since July 2018 but the client loved the outcomes and they are moving full speed ahead with the roll out.