Brand refresh, Creative Services, Print
As a leading provider of workforce management solutions to the international healthcare market, Global Medics works across two continents and in four countries and has a database of over 50,000 candidates worldwide. In the UK, Global Medics places doctors in locum and permanent jobs across a wide range of healthcare trusts.
We were given the opportunity to modernise a well established brand and retain the key brand elements.
WHAT WE DID
We were engaged to work with the marketing team to encourage qualified UK medical professionals to consider a working adventure in Australia or New Zealand. We were able to share the iconic beauty, lifestyle benefits and cultural attractiveness of both destinations in the production of Living and Working Abroad 16pp brochures. Iconography was developed to support the content.
We developed edms, social tiles and web tiles for promotion of the print materials.
The enhancements made to the brand (colours, imagery, typography) have been reflected across the 16pp brochures. The updated brand elements are being leveraged in other markets.
File under Brand, Health, Print