Formalising brand guidelines and developing customisable templates would provide on brand and reusable assets. They also had a need to redevelop their website in order to be able to easily update content including weekly events, news and important downloadable documents.
Undertaking a brand workshop with all internal stakeholders enabled a critical review of existing materials and how they are used. Proposing secondary colour palettes, updated fonts and image styling allowed the brand to work more effectively in print and digital mediums. The development of brand guidelines including demonstrating brand usage provides a reference for all staff. Word & PowerPoint templates were created to make the branded materials accessible to all who need them.
MIH redeveloped the website on a responsive WordPress platform to provide the client with an intuitive CMS that allowed them to manage their own content.
Providing the client with guidelines, logos, fonts and templates has ensured consistency as well as greater control and independence for their internal marketing team.
Since the relaunch of the site, Nexus Primary Health now has the ability to update their content in a timely and reactive-fast manner and can also measure visitors to their site.