Pacific National is Australia’s leading intermodal freight and steel freight operator, eastern Australia’s top carrier of regional exports, bulk goods, grain, and agricultural products, the largest transporter of coal in NSW, and the second-largest transporter of coal in Queensland.

BRIEF

Pacific National has four core values – safety, accountability, integrity and teamwork.

Each value needed to have a strong visual representation, creating a visual cue for all employees across the business on what Pacific National stand for and the behaviours they represent.

WHAT WE DID

Created a set of icons that are authentic, relatable and identifiable to the Pacific National team.

RESULTS

The corporate values icons have been rolled out through the business and the feedback has been positive.