Philips Lighting
Electrical Trade Club Blue App Awareness


Philips Lighting is a global market leader with recognised expertise in the development, manufacturing & application of innovative (LED) lighting solutions. Philips Lighting has rebranded as Signify.

 

BRIEF

Philips Lighting launched a loyalty program – Club Blue – aimed at providing product information, special offers from aligned wholesalers and loyalty rewards.

 

WHAT WE DID

We undertook an extensive on-boarding campaign – contacting electrical tradies throughout QLD, NSW, VIC & ACT to introduce the program, invite participation (SMS) and follow-up to gauge feedback. As part of the on-boarding, contacts provided their preferred wholesaler details – allowing targeted wholesaler/tradie offers to be shared.

 

RESULTS

With a dedicated group of local telemarketers, who enjoyed the cut to the chase attitudes, or the drawn out discussions that provided invaluable feedback, the campaign was incredibly successful and overachieved the expectations of Philips Lighting.

The outbound activity to more than 5000 electrical tradies had a 30.6% Club Blue program on-boarding result.

The market intelligence gathered and the wholesale preferences of the electrical tradies called was priceless insights for future marketing activities.

 

 



File under Demand, Industrial & Manufacturing

Top  



Join the MIH Newsletter

Sign up and we'll bring you the latest on industry trends, news, tips and opinions.

Name*

Email*

Company

Job Title

Industry

Captcha*
  captcha

I'm most interested in... (tick all that apply):
BrandDemandDigitalB2B Lead GenerationChannel MarketingNot For Profit


MIH RESOURCES

Get the latest B2B, NFP AND MarkEting insights from our complimentary resource library

BROWSE AWAY