Work

B2B Creative Support – Product, Event and Demand

01.

The Brief

With a small internal marketing team and a defined target market, we worked together to maximise the limited marketing support available from the global team and repurpose and extend as necessary for the local market. Industrial products depend on strong sales, technical customer engagement and ensuring the distribution and direct teams have what they needed for existing and new products – this was all part of our role.


02.

The Approach

Working with Schaeffler since 2011, we have collaborated on a variety of projects. Our creative team have assisted on everything from large scale exhibition signage and AV, conference materials, brochures, presentation folders, calendars, emails and newsletters through to customer loyalty & reward programs. Being as innovative as possible within stringent brand guidelines, and a conservative engineering audience has been well regarded by Schaeffler.