TNA is a leading global supplier of integrated food processing and packaging solutions with over 14000 systems installed across more than 120 countries. The company provides a comprehensive range of products including materials handling, processing, cooling and freezing, coating, distribution, seasoning, weighing, packaging, inserting and labelling, metal detection, verification and end of line solutions.

BRIEF

TNA is an Australian manufacturing success story and we were asked to support the TNA creative team and develop advertising concepts for global publication. The initial activity focussed on Chip and French Fries production and packaging solutions. Having rolled out the new TNA brand across print, digital and signage assets more than 10 years earlier, we were honoured to be asked to assist with this project.

WHAT WE DID

Starting with Chips our creative team developed a range of concepts for the client and produced a clean, clear and very clever key visual that showcases the TNA competitive advantage. The concept, with minor updates, is universally relatable.

French Fries followed as did some really clever ideas including extending the Chips concept to French Fries…and voila…a creative approach that can be applied across the TNA range was the outcome.

RESULTS

We look forward to seeing the ads rolled out in different geographies across print, digital and event materials.